Who will rule the new internet

I read an interesting article in TIME (Who will rule the new internet, by Josh Quittner)while coming back from Austria. It was about how Apple, Google and Facebook all want to build the next great platform on the web. "The winners of the platform wars stand to make billions selling devices, selling eyeballs to advertisers, selling services such as music, movies, even computer power on demand. Yet the outcome here is far more important than who makes the most money. The future of the Internet—how we get information, how we communicate with one another and, most important, who controls it—is at stake." It's a good read. I see Ellyssa Kroski has blogged about it too and by chance we've both chosen the same quote!