Marketing to teens

There was an article in School Library Journal (1/5/08) by Anastasia Goodstien "What would Madison Avenue do : marketing to teens". Discussion includes : teens are multitaskers ; teens prefer byte-sized entertainment ; teens expect content on demand ; teens want to participate ; don't try too hard to be cool ; know your audience. It's a quick summary of how Generation Y use social media, like blogs, social networking sites, virtual worlds, and podcasts, written by the founder of a blog about youth culture for media and marketing pros.