Monday, 17 November 2008

Digital Consumer - Our Customers of the Future

This was the title of the CILIP ISG one day event at CILIP HQ in London on 13th November,where I was invited to speak. Ian Rowlands spoke first about the "Information Behaviour of the Researchers of the Future". Having quoted his work so many times it was great to hear him speak for over an hour about the findings of the research at University College London.I loved the analogies he made with eating radishes : are they really hot now, or have our perception of how hot they are changed? Was Len Hutton a better batsman than Geoff Boycott? How can we be objective when viewing different generations? I am sure that I have tended to overestimate the differences between generations, and the CIBER report has indeed pushed aside many myths about the "Google generation". So there is much more continuation with past generations and difference is more about individuals. There is a group in the Google generation age group who are digital dissidents. It was interesting to hear him say that libraries do not give clear enough maps of their e services, compared to a supermarket. He challenged me really to choose between redesigning the systems or redesigning the users.
I then presented "Using Web 2.0 to help the Millennials" which is on SlideShare.
View SlideShare presentation or Upload your own. (tags: information literacy)

In the afternoon Clive Izard and Roderic Parker from British Library updated us on initiatives taken there. I was particularly stunned by the quality and adaptability of the Online Gallery Turning the Pages versions of famous books.

Juanita Foster-Jones then told us about "Beyond Google" the new Information Literacy course TU120 at Open University. One of the lecturers there who took the course said " I refer to it constantly and have done all sorts with my students online and at day schools. That course changed my life! :-) and this is no exaggeration...All my students are delicious'ing away now".
I felt it was a very informative day and thanks should go to ISG for arranging it.

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